The Lion King Experience Licensing Guidelines

The Lion King Experience has been carefully designed for students and teachers to explore the craft of theater making through the lens of Disney’s Broadway musical, The Lion King. In an effort to protect the core values and mission of The Lion King Experience (encompasses The Lion King JR. and The Lion King KIDS shows) it is important for those overseeing and administrating the program to acknowledge that the “Experience” has been created primarily for education purposes and student-generated creativity. 

The required guidelines below outline the specific provisions:


You acknowledge that Disney is extremely sensitive about maintaining the wholesome Disney public image and preserving and enhancing the Disney reputation for consistently offering family entertainment of the highest caliber. You agree that neither you, nor your employees and representatives, shall take any action which could poorly reflect upon such Disney public image or reputation and you shall at all times manage the production and presentation of the Play in a manner consistent with such Disney public image and reputation. All staff will be made aware of Disney’s standards and will conduct themselves in a manner in accordance with these standards and with the expectations of a family audience. In addition to the foregoing, you agree not to list any of your sponsors in connection with any advertising or promotion of the Play if such sponsors do business in any of the following categories: alcohol, tobacco, and firearms. If you shall desire to have a “Presenting Sponsor” of your production (i.e., a sponsor who is billed above the title of the Play as a co-presenter of your production), then you shall obtain the prior written approval of MTI on behalf of Disney, to be exercised in Disney’s sole discretion. Any violation of the foregoing provisions shall entitle us to immediately terminate this Agreement and to injunctive relief to prohibit any further use of the Play.


You are prohibited from copying or otherwise using any of the design, direction, choreography, artwork or other intellectual property from the Broadway productions of the Play or Film, Disney’s The Lion King, although there may be a general resemblance. All elements provided in the ShowKit® (dances provided on the Choreography DVD, Mask and puppet design templates, staging suggestions, etc.) are approved for use.


You shall acquire no right under this Agreement to use, and shall not use, the name “Disney” (either alone or in conjunction with or as part of any other word or name) or any fanciful characters, designs, logos or trademarks of The Walt Disney Company or any of its related, affiliated or subsidiary companies:

            3.1 in any of your advertising, publicity or promotions other than as part of the title page for programs of your production of the Play, all as provided in paragraph 1 of this Rider and to factually describe Disney’s role in your production, namely, that Disney is a licensor only of Its stage play and not Disney owned production elements, and is not a producer of your show.

            3.2 to express or imply any endorsement by Disney of your production of the Play or any other of your activities; or:

            3.3 in any other manner whatsoever (whether or not similar to the uses hereinabove specifically prohibited).


Licensees are permitted to sell tickets to The Lion King Experience (encompasses The Lion King JR. and The Lion King KIDS) in the following ways:

  • Selling tickets at school box office and in-person sales
  • Through school website ticketing systems (ShowTix4U)

Licensees are NOT permitted to sell tickets to The Lion King Experience (encompasses The Lion King JR. and The Lion King KIDS) in the following ways:

  • Selling tickets through commercial vendors (Ticketmaster,, etc.)
  • Selling tickets on third-party discounted or promotional sites (such as Groupon, Goldstar, Living Social, Theatre Development Fund, StubHub, etc.)


Licensees of The Lion King Experience (encompasses The Lion King JR. and The Lion King KIDS) agree to the following advertising, marketing and press guidelines:

Licensees are permitted to promote The Lion King Experience solely in the following ways:

  • Selling ads for your own production show playbills, programs and posters
  • Printing posters and flyers to post around school and local community
  • Sending press releases to local papers, magazines and community newsletters
  • Appearing in local TV and radio interviews (no performance)
  • Local live, non-broadcast appearances (may perform up to two songs from show in their entirety)
  • Posting to social media, with excerpts from the performance of up to three minutes in the aggregate

Licensees are NOT permitted to promote The Lion King Experience in the following ways:

  • Outdoor Billboards
  • Radio Commercials*   
  • TV Commercials*
  • Paid advertisements in newspapers and magazines

*Schools with internal radio and TV systems may air content but not broadcast outside of school grounds

We recognize that Facebook, Twitter and other social media platforms are a great way to connect with friends and family. When publishing to your social media accounts, take a moment to consider that your post may directly or indirectly represent the show, and by extension, The Walt Disney Company. Even a harmless post can be manipulated and redistributed, creating a harmful result that was not the original intent. In general, also be mindful that others may not want their photos posted online. In any event, stay away from sensitive or controversial references that could negatively reflect on your production or The Walt Disney Company.